A Business Superbrand is defined as having established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages, over its competitors, which (consciously or sub- consciously) customers can recognize and be confident about investing in. Superbrands India recognises select brands across various industry categories and has become a good barometer for brand success in India.

 

The Business Superbrand awards were handed out on July 27^th in Delhi with Montek Singh Ahluwalia presiding as Chief Guest. Superbrands originated in the United Kingdom and has since spread globally. Business Superbrand operates across 39 countries where they identify and felicitate the strongest corporate brands in the country using an eminent council.

 

The council of members for Business Superbrands in India, include Reliance CMD Mukesh D Ambani, former CEO, Procter & Gamble Gurcharan Das, ED Tata Sons R Gopalakrishnan, Country Head HSBC India Naina Lal Kidwai, former Chairman Ernst & Young K N Memani, CMD Bharti Enterprises Sunil Bharti Mittal, Nandan Nilekani, Chairman HDFC Deepak Parekh, Chairman Indian Oil Corporation MS Ramachandran and CMD of Oil & Natural Gas Commission Subir Raha.